Setting up a Major Gifts Emphasis in a Nonprofit
Using a Major Gifts program can greatly enhance your fundraising
capacity and lower your costs of fundraising.
Over our years in fundraising, one of the specialties we have developed
is the art of cultivating and soliciting major gifts.
There are several specific skills we have that can help your nonprofit organization
gather more major gifts
- We can find prospects that will give to your cause.
- We will help you qualify those prospects.
- We will help you build relationships and cultivate prospects over time.
- We will train your volunteers in soliciting those prospects.
Why Start a Major Gifts Program?
There are three reasons why your nonprofit organization should start a major
gifts program if you don't already have one:
- The cost to raise $1 is incredibly low: from 1 cent to 7 cents on the
dollar.
- The amount of time and effort expended to raise major gifts is considerably
smaller than that expended in almost any other kind of fundraising.
- Your major gift donors will be very appreciative of the opportunities
you present them to give more to your cause, your programs, your mission.
Believe it or not, they're out there just waiting for you to ask! Let us
show you how to find them, cultivate them and solicit them.
#1
Communicating with the new generation
of donors is more critical than it ever was with their parents.
"Relationship Fundraising " by
Ken Burnett
Here is a resource for learing the techniques of effective
communication with donors in a fast changing environment. Filled with illustrative
case examples, donor profiles and more than 200 action points for building
relations with major donors.
From White Lion Press and Jossey-Bass, 2002 and later eds.
#2
Need significantly more money for your
nonprofit? Try this book:
"Hidden Gold " by
Harvey McKinnon
How monthly giving will build donor loyalty, boost
your organization's income and increase financil stability .
From Bonus Books, Chicago, 1999 and later eds.
ARTICLE:
"Seven Signs for Success in Nonprofit Fundraising "
Here's an article on how nonprofit boards
can make better decisions regarding the organization's fundraising infrastructure
and program.
This article is absolutely FREE! just for the asking
Jerrold Panas has set the standard for
major gifts. Three of his books are featured here
"Born to Raise"
"Mega Gifts "
and
"Finders Keepers" by
Jerrold Panas
Necessary for any fundraising library.
From Pluribus Press, 1984, 1988,1999 and later eds.
Do you think that the nonprofit organization
you represent is required to register with the State of Michigan?
